Promoting their music via social media has helped Bedroc generate nearly 10,000 fans to their Facebook page and more than 8,000 Twitter followers. By 2011, Bedroc had built their stage presence into a total experience via a multi-city college tour baring the namesake of their mixtape “Bored of Education.”

By FELICIA C. HANEY

Staff Reporter

The duo Bedroc has spent years plotting their outburst into the new generation of the music scene. Now, with an image that is needed to break the monotony of hip-hop by blending an R&B, hip-hop and pop sound that catches immediate attention, Bedroc has started their journey of success with one goal in mind: Make history.

This weekend they’ll be doing exactly that when they step foot on stage at Skully’s Music Diner, 1151 N. High St. in downtown Columbus, for the Hip Hop Labor of Love Benefit Bash. Labor of Love is a grassroots public awareness campaign committed to mobilizing volunteers and resources to rebuild the island of Haiti. From 9 p.m. to 2 a.m. this Friday, Feb. 8, Bedroc will be assisting those efforts by entertaining Ohio State students while simultaneously saving lives in Haiti.

For just $10, you too can be a part of the ongoing relief effort that we all know is still needed years after the earthquake. What better way to spend Friday night than partying with a purpose? We sure can’t think of one. And believe it when we say… It will be a party. Still skeptical? Well, just take a listen to the groups Internet hit entitled “I Party,” and after it ends you’ll know two things: That Bedroc is one to watch and now you have a new weekend anthem. Listen to Bedroc’s rendition of Watch the Duck’s “Poppin’ Off” put together by Radio One DJ K-Nyce and you may have gained another theme song to get you through Monday’s return to work.

But, party and bullsh!t aren’t the only things on Bedroc’s to-do list. Since their inception in 2009 in their college dorm room at John Carroll University in Cleveland, the duo of Mike “Brown” Brownyard and Marcel "ML" McCollough planned out exactly how they wanted to progress in today’s competitive music industry. Bored of education, the duo then decided they wanted to take their talent to the professional level. In the process, they added producer and musical director Steve Basil, a child prodigy and current Berklee School of Music (Boston, MA) college student. More appropriately referred to as “Basil on the Beats,” he has produced the majority of Bedroc’s music as well as formed a powerful live band to back the duos performances.

Promoting their music via social media has helped Bedroc generate nearly 10,000 fans to their Facebook page and more than 8,000 Twitter followers. By 2011, Bedroc had built their stage presence into a total experience via a multi-city college tour baring the namesake of their mixtape “Bored of Education.” The CD distributed more than 15,000 copies, including online downloads. The success was a Domino effect that carried over into 2012 and built their repertoire nationally to include sharing the stage with artists such as 2 Chainz, Wiz Khalifa, Machine Gun Kelly, Wale, B.o.B., Chiddy Bang, Kid Cudi and the legendary Snoop Dogg.

Now in the midst of their third project, “Dreams High”, you can find Bedroc in a city near you touring and pushing their latest project. Bedroc plans to ascend to the top of the game in record time while breaking and dropping a few records in the process.

Hip Hop Labor of Love acknowledges the hard work of Bedroc and the work that still needs to be done in Haiti. You can support both by attending the event from 9 p.m.-2 a.m. this Friday at Skully’s, 1151 N. High St. in Columbus. Call 614.555.1212 for tickets and more information.

Stay tuned and watch what happens at Bedrocmusic.com