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The Real Black Friday is next Friday, August 15th

8/10/2014, 11:10 a.m.
LaRese B. Purnell, MBA , in conjunction with So Curly So Kinky So Straight, BlackInCleveland.com, and NuLife Fitness Camp present ...

LaRese B. Purnell, MBA , in conjunction with So Curly So Kinky So Straight, BlackInCleveland.com, and NuLife Fitness Camp present "The Real Black Friday,” a day for residents of the City of Cleveland and Northeastern Ohio to support and patronize black-owned businesses.

The Real Black Friday is next Friday, August 15th and will feature the involvement of over 165 registered black-owned businesses, a list personally compiled by Mr. Purnell through social media and www.therealblackfriday.com website where business owners have been encouraged to register and participate, absolutely free!!

The purpose of The Real Black Friday is fourfold. First, to bring attention to the sometimes overlooked black-owned business market. Registered business owners will have an opportunity to showcase their talent, products, and services the entire weekend while consumers are encouraged to support as many black-owned establishments as possible. Second, The Real Black Friday aims to bring tax dollars to the communities the businesses serve.

"Mr. Purnell is right, true wealth creation starts at home,” said City of Cleveland Mayor Frank G. Jackson. “It is essential that African-American businesses spend money with one another and it is equally important that these businesses provide quality goods and services at a competitive price for this to be successful."

The third goal of The Real Black Friday is to reenergize the power of the black dollar. LaRese has spearheaded this initiative in order to encourage all consumers, but black consumers in particular, to reach into their pockets and spend their money in businesses that serve the underserved.

On Friday, August 15th, all business owners who have registered for The Real Black Friday via the website (therealblackfriday.com) will display provided signage to indicate that they are a part of the weekend's movement. Media coverage will begin on that day.

In addition, through therealblackfriday.com and other social media outlets, such as Instagram, Face Book and Twitter (@laresepurnell or @therealblackfriday) associated with the event, businesses will be highlighted and listed for consumers. Those interested in all the weekend’s activities can go to therealblackfriday.com for a full list of events occurring throughout the weekend held by businesses that are also sponsors of the movement, such as Cleveland Clinic, NuLife Fitness, McDonald’s, Angie’s Soul Food, Fashion by Fowler, Mr. Albert’s, BlackinCleveland, “THE WORD” Church, B & M Barbeque, Calhoun’s Funeral Services, Bedford Nissan, Radio One, TV20, Call and Post and many more.

The fourth and final goal is to make The Real Black Friday a yearly event, similar to Small Business Saturday and Cyber Monday.

For more information, please contact LaRese Purnell at (216) 214-9710 or via email at laresepurnell@hotmail.com.